Subscribe

Stage Directions

Register for your free subscription to Stage Directions and keep up with the latest in the industry.

Click Here for a Free Print Subscription

(Print edition available for subscribers inside the U.S. only)

International Subscriber? Go Digital below!

Concerned about the Environment?
Go Green with a digital subscription.

Click Here for a Free Digital Subscription

It’s the same great magazine, just in PDF form!

Already a subscriber to Stage Directions?

Renew Your Subscription | Change Your Information

Also, check out these other great magazines:

FRONT of HOUSE


Print subscription
Digital subscription

PLSN

Print subscription
Digital subscription

The Actors Fund
The Actors Fund

The Actors Fund Puts Out Information for Emergency Help for Those Affected by Harvey

Michael Eddy

The Actors Fund has put out an emergency alert for all those who work in the performing arts and entertainment that are being affected by Hurricane Harvey. You can contact the Actors Fund for info on emergency financial assistance/resources. Texas residents should contact the Los Angeles office; Louisiana residents should contact the NYC office. See below for our phone number and email.

Read more
A Point Source mic stands up to all the gore thrown at it in a production of Carrie
A Point Source mic stands up to all the gore thrown at it in a production of Carrie

The Point Source Audio Sounding Board: Goreproof, Miking Messy Halloween & Horror Performances

Point Source Audio Sounding Board

With Halloween on the horizon, untold buckets of faux blood and guts are being spilled on stages as we speak. The shock and awe of macabre special effects are all fun and games—until you kill an expensive microphone with a splash of Kensington Gore.

Read more

The Top 10 Reasons to Advertise

Stage Directions
ADVERTISING ESTABLISHES CONTACT

Advertising is a preferred method for introducing people to products and services. Advertising cultivates new prospects. Advertising builds awareness. Before exposure to advertising only one in five buyers is aware of a company and/or its products. Six out of ten suppliers claim that maintaining or increasing awareness is a marketing objective. Buyers are always more aware of the most aggressively marketed products. A significant number of sales are lost because the consumer simply did not have enough knowledge of the product. As awareness increases, buyers are more likely to consider purchasing that specific product.

ADVERTISING BUILDS PREFERENCE

End-users believe that buying a familiar brand usually guarantees approval (81% according to Simmons Research) while buying unfamiliar brands is risky (82% according to Simmons Research). Brand preference is directly impacted by investing in advertising. Advertising is a proven means of raising a brand's reputation and preference level among end-users.

ADVERTISING EDUCATES AND DEVELOPS PROSPECTS

End-users prefer to learn more about products through advertising. Advertising becomes the knowledgeable salesperson missing from many stores today. Advertising turns wants into needs. Advertising helps educate, and it helps differentiate benefits and features.

ADVERTISING REDUCES THE COST OF SALES

In a world with fewer knowledgeable salespersons, advertising reduces direct selling costs. Knowledgeable end-users often know exactly what they want to buy, reducing the time needed to sell them. It costs about one-fifth as much to retain and sell to an existing end-users as it does to acquire and sell to a new one. Advertising is a tool for selling existing end-users more and reducing the cost of sales.

ADVERTISING HELPS SELL EXISTING END-USERS MORE PRODUCTS AND SERVICES

One study found that nine out of ten buyers continue to look at a vendor's ads after making a purchase. Close to 90% of buyers (88%) cite one of the top reasons to read ads from vendors they have purchased from in the past is to learn about new models and upgrades. Advertising reassures buyers that they have made a good decision. After-purchase assessment is important to 43% of all buyers surveyed. And, 92% of buyers continue to read ads for a product after a purchase is made, increasing the odds that they will be happy with their purchase and buy from you again.

ADVERTISING HELPS CLOSE THE SALE

Advertising builds traffic, provides incentives for acting now and links to websites, coupons and toll-free numbers, which all can directly help close the sale. Point of sale ads, and as-seen-in-ad signage are used as sales tools by advertisers to speed the closing process. Advertising reinforces good decisions and creates the best prospects for future sales.

ADVERTISING IS AN EFFECTIVE SALES TOOL

Seven out of ten salespeople surveyed said they use ad reprints as a selling tool.

ADVERTISING SAVES TIME FOR BOTH YOU AND YOUR END-USERS

End-users believe advertising saves them time and money in comparison shopping. Therefore, the end-users who has been exposed to advertising is closer to making an informed decision, saving you time and money as well.

ADVERTISING KEEPS YOU TOP-OF-MIND

Advertising can, but rarely, produce significant instantaneous results. It's an investment in your company's future growth. It creates a "mind share," putting your business in a better position to capture those customers ready to buy when you are top of mind

ADVERTISING WORKS!

Millions of manufacturers, retailers, service businesses, and individuals advertise every day, over and over again, because advertising works.

The University of South Dakota Department of Theatre Makes Good Use of Point Source Audio Award

The Point Source Audio Sounding Board

Point Source Audio (PSA) this year held a $10K Anniversary Giveaway in celebration of its 10-year anniversary and “give back” initiative to benefit the performing arts. Each of the three prize winners got to select from Point Source’s full catalog of miniature microphones and headsets. “The award winners exemplified to us how it is possible to use the performing arts to entertain while also magnanimously create goodwill throughout their community,” said James Lamb, president of Point Source Audio.  One of the three winners, The University of South Dakota Department of Theatre brings artistic/educational outreach to the surrounding area’s Native American community and farming populations as part of the university theater season. They used the PSA award for five of the double-eared SERIES8s mics.

Read more
Theater Planning
Theater Planning

Theater Planning Book Now Available

Michael Eddy

NEW HAVEN, CT—Nextstage Design announces the publication of Theater Planning by cofounder Gene Leitermann. This new book was developed out of the planning courses Leitermann teaches at Yale School of Drama and is informed by his more than 30 years of professional practice. It provides an up-to-date, detailed, and coherent introduction to North American theater planning and design practice.

Read more

XTA: MX36 Console Switching System

Stage Directions

From sticky notes to rolling luggage, every once in a while a new product comes along that is so uniquely simple in its function and usefulness that engineers everywhere slap their own foreheads and ask, “Why didn’t I come up with that?” In the world of professional concert sound reinforcement, audio engineers are already quickly recognizing XTA’s newly launched MX36 DSP Enabled Console Switching System as the next solid contender for that distinction.

Designed to offer a solution to the longstanding problem of routing multiple mixing console outputs to a system processor and/or loudspeaker system, the dual-rack-space MX36 can potentially accommodate as many as nine consoles via 36 inputs across Analog, AES and Dante networks. Inputs are arranged in sets of four to support standard left, right, front-fill and sub feeds from each individual console. All AES inputs have sample-rate conversion, and there is one set of four outputs, available simultaneously across Analog, AES and Dante networks, with word clock output sync available on AES.

http://fohonline.com/site/wp-content/uploads/XTA_MX36_front_panel-460x115.jpg 460w, http://fohonline.com/site/wp-content/uploads/XTA_MX36_front_panel-768x192.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" style="padding: 0px; margin: 0px; box-sizing: inherit; border-width: initial; border-style: none; opacity: 0; animation: 0.5s ease-in 0.5s 1 normal forwards running fadeIn;">

XTA MX36 Console Switching System

All switching takes place in the digital domain with soft crossfades, primarily to switch up to three consoles, each with up to three levels of redundancy. The primary and secondary sources may be selected depending on the availability of support on each console—so AES or Dante, or even just analog—and the MX36 constantly monitors signal integrity and will auto-select the selected highest priority secondary source seamlessly should the primary fail. If failover with redundancy is not required, the MX36 can handle up to nine consoles, accommodating three each on Analog, AES and Dante. Furthermore, the Dante buss allows for units to operate in either cascade or parallel modes to extend the input set sizes or number of consoles that may be simultaneously switched.

In addition to the quad channel sets for the consoles, there is a fully featured, high quality mono mic preamp for announcements. This has selectable routing, as well as clarity filtering in DSP and switchable 48V phantom power. A stereo line input for background music is also available, again with “sweetening” filtering, selectable routing and fully balanced rear XLR inputs, plus an unbalanced 3.5mm jack front panel input. Just as important as the extensive switching and automatic routing capabilities, the MX36 also has full headphone monitoring of every line individually, including redundancy channels, and is visualized on extended PFL style metering.

http://fohonline.com/site/wp-content/uploads/XTA_MX36_rear_panel-460x115.jpg 460w, http://fohonline.com/site/wp-content/uploads/XTA_MX36_rear_panel-768x192.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" style="padding: 0px; margin: 0px; box-sizing: inherit; border-width: initial; border-style: none; opacity: 0; animation: 0.5s ease-in 0.5s 1 normal forwards running fadeIn;">

XTA MX36 Console Switching System, rear panel view

All of this is fully user-configurable via front panel controls, with no need to connect a computer or depend on an app with a wireless connection. There’s no way for the device to be tampered with remotely, and once settings are locked down, the engineer can step away, safe in the knowledge that the MX36 will keep the music playing, backed up with dual redundant power supplies and XTA’s 25-plus years of robust, quality DSP design.

“The MX36 is a perfect choice for festival sound companies and engineers that require a sonically transparent processor to patch and mix front-of-house consoles without requiring a computer,” says XTA Sales and Application Manager Richard Fleming. “It’s also ideal for those not wanting to be forced into using DSP that’s not designed for their needs, or which might be reliant on a complex remote setup.”

“The response from the engineers that have seen the MX36 so far at InfoComm, Glastonbury and Summerfest has been overwhelming,” he adds. “They’ve told us, ‘It’s a switcher by engineers for engineers to make console management easy.’ And the most common thing we’ve heard over and over is, ‘Why hasn’t someone come up with this product before now?’ That tells us we’ve got a real winner on our hands.”

For details and specs on XTA’s new MX36, visit www.audiocore.co.uk/products/mx.

More details from XTA (www.xta.co.uk) and Group One (www.g1limited.com):

About Group One Ltd.

Group One Ltd. is a US importer and distributor for a number of professional audio and lighting manufacturers. The company’s audio division currently distributes Blue Sky powered nearfield monitors, Calrec broadcast solutions, DiGiCo digital mixing consoles, KLANG:technologies 3D in-ear monitor mixing systems, MC2 high quality innovative amplifiers, and XTA digital signal processing equipment. The lighting division currently distributes Avolites lighting control consoles and elektraLite controllers and intelligent lighting.