- by Jacob Coakley
Clayton Lord will be the new VP of Local Arts Advancement at Americans for the Arts. In his new position Lord will be responsible for developing and executing all Americans for the Arts programs and services that strengthen and validate local arts agencies. Lord has been with Theatre Bay Area since 2007, and will continue in his work as director of communications and audience development there until Feb. 20. In addition to his other work at TBA Lord was instrumental in new initiatives that included measuring the impact of arts, as well as other issues vital to the future of the arts, including diversity, advocacy and the psychology of artsgoing. He was the editor and project manager for TBA’s first book-length research report, the Counting New Beans: Intrinsic Impact and the Value of Art.
THEATRE BAY AREA ANNOUNCES DEPARTURE OF CLAYTON LORD,
CONTINUATION OF AUDIENCE DEVELOPMENT AND RESEARCH PROGRAMS
Lord to become Vice President of Local Arts Advancement at Americans for the Arts
SAN FRANCISCO, January 14, 2012 – Theatre Bay Area, the San Francisco Bay Area’s service organization for theatre and dance individuals and companies, today announced the departure of director of communications and audience development Clayton Lord, who has accepted the position of vice president of local arts advancement for the national service and arts advocacy organization Americans for the Arts. Lord, who has been with Theatre Bay Area since 2007, will depart effective February 20.
“While we are of course sad to see Clay go, we look forward to seeing what sorts of great things await him on the national stage,” said Theatre Bay Area executive director Brad Erickson. “His programs, including the intrinsic impact research program and the Bay Area Arts and Culture Census, have become core components of our services to the field, and we look forward to continuing them in his stead.”
During his tenure at Theatre Bay Area, Lord spearheaded several initiatives that tackled major issue areas in the arts field, including impact measurement, diversity, strategy, advocacy, public goodwill, perception and the psychology of artsgoing. He was the editor and project manager for Theatre Bay Area’s first book-length research report, the landmark publication Counting New Beans: Intrinsic Impact and the Value of Art. In his new position, Lord will be responsible for developing and executing all Americans for the Arts programs and services that strengthen and validate local arts agencies and the many other individuals and organizations that advance arts, culture and artists at the local level.
“I am deeply indebted to Brad and the whole staff of Theatre Bay Area, as well as to this incredibly vital theatre community, for their support and guidance these past five years,” said Lord. “I will be forever grateful for the opportunities Theatre Bay Area has afforded me, and look forward to new opportunities and challenges in working with local arts agencies and service organizations across the United States.”
The search for a new director of communications is ongoing, but should be completed within the month. Lord, who started as the coordinator of the Free Night of Theater program in 2007 and rose within the organization to oversee marketing, communications, audience development, research and advertising, will continue to serve in a consulting capacity to ensure a smooth transition.
About Theatre Bay Area:
Theatre Bay Area’s mission is to unite, strengthen, promote and advance the theatre and dance community of the Bay Area, working from a conviction that the performing arts are an essential public good, critical to the truly prosperous and democratic society, and invaluable as a source of personal enrichment and growth. Theatre Bay Area’s membership is derived from 11 Bay Area counties and consists of more than 350 theatre and dance companies, from multimillion-dollar organizations to grassroots community groups: some 3,000 individuals, including actors, directors, designers, playwrights, technicians and theatre patrons; and more than 100 organizational members, from libraries and universities to theatre industry professional services. Find out more and read all about the vibrant theatre and dance community of the Bay Area at theatrebayarea.org.