SERAPID Group Opens its Asian subsidiary: SERAPID Singapore Pty. Ltd.

by Stage Directions
(L to R) Iain Forbester, Vice President Business Development and Managing Director of Ltd.; Emeric Labesse, CEO SERAPID Group; Guillaume Davies, COO SERAPID Group; Robert Degenkolb, SERAPID SG Managing Director; Ivan Seigneur, SERAPID SG Technical Manager. Not pictured, Yu Rong Chen, Sales Manager, China.
(L to R) Iain Forbester, Vice President Business Development and Managing Director of Ltd.; Emeric Labesse, CEO SERAPID Group; Guillaume Davies, COO SERAPID Group; Robert Degenkolb, SERAPID SG Managing Director; Ivan Seigneur, SERAPID SG Technical Manager. Not pictured, Yu Rong Chen, Sales Manager, China.

SERAPID Group, a leading supplier of lifts, quick die change, and horizontal transfer systems, announces that as part of its international growth strategy SERAPID has opened a new regional office in Singapore, with Robert Degenkolb, formerly of JR Clancy, joining the organization as Managing Director.

Degenkolb has 32 years of experience in the entertainment industry in project management and sales and more recently, 5 years as Managing Director. He will remain based in Singapore where he has been residing since 2011. In his previous employment, Degenkolb working as a Project Engineer, contributed to the successful completion of many projects within the United States. This was followed by a period of work within the international market, including Europe, the Middle East and Asia. As part of the opening of the Singapore office, Ivan Seigneur has transferred from SERAPID France to join Degenkolb in the role of Technical Manager, and Ms. Yu Rong Chen, Sales Manager, China, will also now report to Degenkolb.

The opening and resourcing of the office is part of SERAPID’s ongoing strategic growth plan and reflects the increasing volume of work that SERAPID is securing within the Asian region.

Mr. Iain Forbester, Vice President Business Development, stated that “The opening of the new company in Singapore and its initial resourcing reflects SERAPID’s commitment to the region and the desire to provide better service and support. This is the first step towards establishing a much stronger regional presence. As well as sales and marketing functions, activities will be expanded to offer design, project engineering and after sales service in what is becoming a key market for the SERAPID Group.”

Further information from SERAPID: www.serapid.com