Broadway Ad Agency SpotCo Launches New Marketing Division

by Jacob Coakley

NEW YORK—One of Broadway’s leading advertising agencies, SpotCo, has announced that it will launch a new division, which will offer added value marketing services, including sponsorship acquisitions, strategic partnerships, groups sales management, promotions and grassroots marketing. Broadway marketer Nick Pramik will lead the new venture in providing these services to producers of live entertainment in New York City and on tour across North America.


Prior to joining SpotCo, Pramik was the vice president at Type A Marketing, helping to shepherd the marketing campaigns for a variety of shows including this season’s The Addams Family, American Idiot, A View from the Bridge, Finian’s Rainbow, Promises, Promises and the Tony Award-winning musical Memphis.

In June 2010, SpotCo’s clients took home 19 of the 26 Tony Awards, including the four “BEST SHOW” categories – Best Play, Best Play Revival, Best Musical, and Best Musical Revival.

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