American DJ Launches UK Operation

by Stage Directions

LOS ANGELES – American DJ has continued its worldwide expansion with the opening of a sales/distribution facility in the United Kingdom.  Centrally located in Bolton, Lancashire, north of Manchester, the new operation will provide support to dealers and consumers throughout the UK. 

"We are proud to announce the launching of our UK operation, which is another major milestone for our company and an indication of the worldwide strength of the American DJ brand," said Scott Davies, general manager of the American DJ Group of Companies. "ADJ products are already known and well-accepted in the UK, and having a facility and staff to specifically service that market will only further increase our presence there."
The UK operation is headed by Kris Dawber and Dave Swin, who have a combined total of more than 16 years in the lighting and sound industry.  As a result of their experience, Dawber and Swin have a strong relationship with dealers and end-users in the UK, as well as familiarity with American DJ and American Audio products.  
"Being represented in the UK by two individuals with the background and expertise of Kris and Dave will get our new operation off to a jump start," said Davies.  "Not only do they have an in-depth knowledge of ADJ products, but their first-hand experience with dealers and lighting users will enable them to provide an extremely high level of service to customers."
Dawber, who started out on the installation side of the industry, has a great deal of hands-on experience with lighting and sound products himself. He designed and installed many bars, clubs and restaurants throughout the UK, before moving into sales and marketing.
"When the challenge arose with American DJ, it was an opportunity for me to put my wealth of experience into making this a success in the UK," said Dawber. "There is a real good feeling toward ADJ here, and I have already put together a great network of dealers throughout England, Ireland, Scotland and Wales."
The American DJ name has high regard and recognition in the UK, agreed Swin, who has worked extensively as a road sales rep for lighting products. "Hearing that the whole range of ADJ products is now available in the UK has been great news to stores," said Swin.  "We are able to offer all these excellent, reliable products at reasonable prices, and the response so far has been overwhelming."
American DJ products are currently sold in more than 80 nations around the globe.


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