Broadway By the Bay Appoints Executive Director

by Stage Directions

SAN MATEO, Calif. – Broadway by the Bay has announced the appointment of Jim Gardia as its new executive director, effective July 1, 2008, bringing the company’s national search to an end. Artistic Director Brooke Knight said, “We are so pleased to have someone on board with Jim’s vision, enthusiasm and experience. The whole staff is looking forward to working with Jim toward continued growth of the company and keeping the arts alive and flourishing here on the Peninsula.” 

Gardia comes to Broadway By the Bay from the nationally acclaimed Reprise Theatre Company of Los Angeles, where he acted as managing director for three years and then as producing director for three years.  Across his six years with the company, including the last year with newly-appointed Artistic Director Jason Alexander, Gardia presented Sunday in the Park with George with Kelli O’Hara and Manuel Felciano, directed by Jason Alexander, Follies with Patty Duke, Vikki Carr, Harry Groener and Donna McKechnie, Anything Goes (winner of the 2003 Ovation Award for Best Musical) with Rachel York and Brent Barrett, City of Angels with Stephen Bogardus and Vicki Lewis, Zorba with Marc Kudisch and Judy Kaye, and On the Twentieth Century with Carolee Carmello and Bob Gunton.

Previous to his work with Reprise, Gardia spent 10 years as the general manager/company manager with Oceanside Productions in Los Angeles, which presented Sony Pictures ShoWest with Leslie Nielsen and Robert Goulet, as well as the L.A. premieres of Steve Martin's Picasso at the Lapin Agile, Nude Nude Totally Nude with Andrea Martin,The Last Night of Ballyhoo with Rhea Perlman, After-Play with Bea Arthur, Forever Plaid (Original Cast), Bermuda Avenue Triangle with Bea Arthur, Renee Taylor and Joe Bologna, Ruthless!, Party, Bash with Calista Flockhart, Paul Rudd and Ron Eldard, and many more.

He hosted and produced such special events as The Odd Couple starring Martin Short and Jason Alexander, The Last Five Years starring composer Jason Robert Brown, and Coulda, Woulda, Shoulda starring Tony Award-Winner Patti LuPone. Gardia’s time at Oceanside Productions overlapped with a 10-year stretch at the Canon Theatre in Beverly Hills where he produced many landmark events including Ruthless! The Concert with Bernadette Peters, a fundraising benefit for the California AIDS Ride 3.

Gardia replaces Greg Phillips as executive director at Broadway By the Bay. Phillips, who helmed the company for nearly two years, left in January to accept a position as the executive director of Oregon’s flagship theatre, Portland Center Stage. Regarding his new position, Gardia says “As much as I loved my work, and my colleagues at Reprise, I announced to its board some months ago that I was looking for the right opportunity to relocate to Northern California, where I have many personal ties. I was very fortunate to be matched with this incredible opportunity. I look forward to joining Brooke Knight, the rest of the dedicated staff and the community in continuing to produce professional quality musicals at Broadway By the Bay.” Gardia arrives at Broadway By the Bay in time for the second production of its 43rd season, Thoroughly Modern Millie, which begins performances July 10, 2008.


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