Adamson Names Marc Bertrand Managing Director of Americas

by Michael Eddy
Audio industry veteran Marc Bertrand joins Adamson as Managing Director of Americas
Audio industry veteran Marc Bertrand joins Adamson as Managing Director of Americas

Adamson Systems Engineering named audio industry veteran Marc Bertrand Managing Director for Adamson Americas. In his new role, Bertrand will lead sales growth and network expansion in both the touring and installation markets in North and South America.

“I’m excited to be able to draw on the support of the dynamic and entrepreneurial management team at headquarters as well as the experience of our European and Asian teams,” Bertrand said.

After more than a decade with Tannoy North America, Bertrand served as managing director for five years and became the CEO of TC Group Americas, overseeing a catalog of brands including Tannoy, TC Electronic, Lab.gruppen, Lake, and others. “I’ve had the pleasure of working closely with Marc to establish a Lab.gruppen platform for Adamson while he was CEO of TC Group Americas,” said Adamson’s James Oliver.

Bertrand also announced the addition of Steve Allen and Chris Weatherford to the Adamson Americas team. Allen spent nearly 20 years working under Bertrand at TC Group, and now will lead business development and act as a conduit between the inside and outside sales team in the Americas. Dallas-based Weatherford joins Adamson as part of the applications team for the Americas and has years of experience as a systems tech, working with top artists including Mumford & Sons and Lionel Richie. Both Allen and Weatherford will work with Bertrand and the rest of the Americas team to achieve Adamson’s targets within the North and South American audio markets.

Further information from Adamson Systems Engineering: