Avid Appoints Jeff Rosica as New CEO, Terminates Louis Hernandez Jr.

by Michael Eddy
New Avid CEO Jeff Rosica
New Avid CEO Jeff Rosica

Avid's board of directors has appointed Jeff Rosica as CEO following the termination of former CEO Louis Hernandez, Jr., due to violations of workplace conduct policies. Hernandez also resigned from his position on the Avid Board of Directors and Nancy Hawthorne has been elected Chairman of the Board.

Rosica, who joined Avid in early 2013, is a well-known industry veteran with more than 30 years’ experience in broadcast, media, and entertainment. Prior to his role as president, he served as senior VP, chief sales and marketing officer for the company.

Hawthorne said, “Jeff’s deep experience as an industry expert coupled with his impressive knowledge of Avid’s business and strategy make him the natural choice to lead the company.”

Rosica said, “I am honored and excited for this opportunity to lead Avid through this important moment in the company’s history. The outlook for Avid is strong, and I look forward to working with the leadership team, the board and our incredibly talented employees as we execute on our strategic priorities and continue our journey to be a best-in-class company and leader in our industry.”

Further information from Avid: www.avid.com