Parasol Systems Partners with Paul Rabinovitz to Grow U.S. Market

by Jacob Coakley

Paul Rabinovitz, now with PMRi Consulting, has 30 years of experience in the industry. He has been brought on board to replicate Parasol Systems success overseas with their Kinetic Lighting Ring and other products in the North American market.

Parasol Advanced Systems Partners Up with Paul Rabinovitz of PMRi Consulting and Premier Sales Agencies in the United States

Parasol Systems aims to boost sales with strategic partnerships with seasoned industry professionals

Vancouver, B.C.: After 8 years of operating their business in Canada, Parasol Systems has secured a few key partners in the USA, such as Bandit Lites, CPR, DPS, and Upstaging. The company has seen tremendous sales growth in the past year, but most of that success has been overseas in Europe and Asia. To assist in its efforts in growing the American market, Parasol Systems is pleased to announce its partnership with Paul Rabinovitz of PMRi Consulting.

Mr. Rabinovitz has over 3 decades of industry experience. As the former Vice President of Ballantyne Strong, among many other prestigious roles, he offers a unique mix of product development, sales/marketing experience, and relationship building to his clients. As one of this industry’s biggest trade shows, LDI in Las Vegas, draws closer, the timing was perfect for enlisting Paul Rabinovitz in the Business Development Role.

Co-founder and CEO of Parasol Systems, Hermann Fruhm, says “Paul Rabinovitz is a well-connected and experienced lighting industry professional. He has already brought tremendous value to our team and we are sincerely looking forward to working with Paul after LDI”.

This has absolutely been the case.  After only four weeks working with the Parasol team, Mr. Rabinovitz has solicited and signed representation contracts with four sales agencies to represent the Parasol product line. Kor Media and Lighting, Northeast Marketing, PSLP, and THG Marketing are the brand new agencies representing the Parasol brand covering a good portion of the United States.

About PMRi Consulting

PMRi Consulting is a sole proprietorship owned and operated by lighting industry expert Paul Rabinovitz. With over 30 years of experience, PMRi helps its clients develop their products, marketing, and relationships to help them grow and prosper.

About Parasol Advanced Systems

Parasol Advanced Systems is B.C. based high-tech company that was founded in 2006 by Hermann Fruhm and Randy Krochak, both from Coquitlam, B.C.  The company boasts three different product lines which all feature the patented technology that allows lighting designers to move the lighting fixtures themselves. Parasol is headquartered out of Surrey, B.C. and does their manufacturing out of their Surrey office as well as in Dallas, Texas. Over the past eight years, the company has seen tremendous successes all over the world with their revolutionary product including stage time at Miss Slovakia pageant in 2014, Eurovision in 2012, American Idol, in Disneyland for the premiere of Pirates of the Caribbean 3 in 2011, and most recently on the big screen in Step Up 5: All In 3D.

For more information please visit the company website at or by contacting This email address is being protected from spambots. You need JavaScript enabled to view it..