Theatre Bay Area Opens Membership to Audience Members

by Jacob Coakley

The new audience level membership in Theatre Bay Area will offer theatregoers access to free ticket offers, members-only discounts at theatres, theatre coverage newsletters and more.

For a starting price of $20/year, audience membership gives access to thousands of dollars’
worth of free and discount tickets, show recommendations, and more

(San Francisco, CA) - Theatre Bay Area, the third-largest regional theatre service organization in North America, announces the launch of a new membership level designed just for audience members. Theatre Bay Area membership at the audience level allows fans to get access to thousands of dollars’ worth of free ticket offers, receive exclusive members-only discounts from theatres all over the Bay Area, catch up on the latest theatre happenings with Theatre Bay Area journalism sent straight to their inbox once a week, find a comprehensive list of what’s playing around town through Theatre Bay Area’s online show listings, Fall and Spring previews, online show listings, and be among the first to learn about new TBA Awards Recommended productions.

Theatre Bay Area is offering TBA Audience Memberships for a starting price of $20 per year. The price will increase to $25 per year on Monday, October 5. Memberships can be purchased online at

Until now, membership in Theatre Bay Area has been offered only to theatre companies and individual theatre-makers. The present membership reflects the thriving arts scene in the nine Bay Area counties, consisting of more than 365 theatre and dance companies, from multimillion-dollar organizations to grassroots community groups; some 3,000 individuals, including actors, directors, designers, dance artists, playwrights, dramaturgs, technicians and theatre patrons; and more than 100 organizational members, from libraries and universities to theatre industry professional services.

Executive Director Brad Erickson says, “We are excited to launch this new type of Theatre Bay Area membership. Over the last several years, we’ve heard from theatre-goers that cost can be a significant barrier to theatre attendance, so we’ve worked with our theatre company members to devise a new way to get more audiences to attend more theatre in the Bay Area. Through our new membership, audiences will have easy access to special discounts and free tickets drawn from the vast array of theatre around the Bay Area. We’re beyond thrilled to be able to offer audiences access to a greater amount of theatre at a more affordable cost.”


Theatre Bay Area supports more than 300 theatre companies in the Bay Area. Founded in 1976, Theatre Bay Area's mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth.


The San Francisco Bay Area is the third-largest theatre center in the country, with more than 400 companies in nine counties. The region boasts more theatre companies per capita than almost any other metropolitan area in the US, and is home to the third largest community of Equity (union) actors, following New York City and Chicago. Some 200 new plays are premiered here each year, many going on to wider success.