Leguizamo & Miranda Help Kick Off Viva! Broadway for Hispanic Heritage Month

by Howard Sherman
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The Broadway League kicked off Hispanic Heritage Month with a special Viva Broadway free outdoor celebration on Friday, September 15 in Duffy Square. Lin-Manuel Miranda and John Leguizamo (Latin History for Morons) co-hosted the festivities. For the fourth consecutive year, The Broadway League worked in partnership with AARP to champion Viva Broadway. This year’s event was sponsored by Spectrum, with support provided by the Times Square Alliance. 

The program included special guest appearances and performances from current and past Broadway stars including Ana Villafañe and cast members from On Your Feet! The Story of Emilio & Gloria Estefan, as the show launches its national tour. Performers also included Rodney Ingram (The Phantom of the Opera), and Emma Pfaeffle (Charlie and the Chocolate Factory). In addition, Mandy Gonzalez (Hamilton) debuted her upcoming single, “Fearless,” written for her by Lin-Manuel Miranda. The event coincides with Broadway Week, the semi-annual promotion that offers two-for-one tickets to participating Broadway shows. In addition, Luis Miranda, Lin-Manuel’s father was identified as chairman of the Broadway League’s Viva Broadway committee.

 Some Moments for VIVA! Broadway 2017

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Viva Broadway is an audience development partnership with the Hispanic community to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre.

Further information from The Broadway League about Viva Broadway: broadway.org/info/viva-broadway

All photos and video of "Fearless" © Howard Sherman.

#VivaBroadway #HispanicHeritageMonth

See the entire VIVA Broadway event: