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Sweetwater Virtual GearFest 2021 Slated for June 25-26

Stage Directions • Tools of the Trade • June 9, 2021

Sweetwater, the music technology and instrument retailer, is gearing up for its annual GearFest event on June 25 and June 26, 2021. Similar to last year’s festivities, the world’s biggest celebration of music instruments and pro audio gear is bringing its annual physical event exclusively online.

Featuring musical appearances, workshops and in-depth interviews, to exclusive new content and panels directly from your favorite manufacturers and the biggest music makers in the business, attendees can experience live music, take advantage of some of the biggest gear deals of the year, enter exciting hourly giveaways, and learn directly from world-class musicians and industry leaders in the comfort of their own home.

Highlights of noteworthy music icons participating in GearFest 2021 include:

  • DJ Jazzy Jeff – Grammy® and American Music Award–winning musician and producer (Solo artist, Will Smith)
  • Lisa Loeb– Grammy® winning musician, singer, songwriter and actor (Solo artist)
  • Steve Vai– Grammy® winning guitarist, composer, singer, songwriter, producer (Solo artist, Frank Zappa, David Lee Roth, G3, Whitesnake)
  • Peter Frampton– Grammy® winning musician, singer, songwriter, producer (Solo artist, Humble Pie, George Harrison, Ringo Starr, David Bowie
  • George Lynch– Hard rock guitarist and songwriter (Lynch Mob, Dokken)
  • Doyle Dykes– Legendary guitarist (Solo artist)
  • Chris Lord-Alge– Grammy® winning mix engineer (Bruce Springsteen, The Rolling Stones, Prince, James Brown, Tina Turner, Madonna, Carly Simon)
  • Joe Barresi– Producer, mixer, engineer, musician (Tool, Slipknot, Chris Cornell, Soundgarden, Queens of the Stone Age)
  • Andrew Scheps– Grammy® award winning engineer and producer (Red Hot Chili Peppers, Weezer, Audioslave, Metallica, U2, Johnny Cash)
  • Andreas and Daniel Sennheiser– Third-generation owners of Sennheiser
  • And dozens more

GearFest remains the only event of its kind and size to remain open to the public. Attendees from various corners of the music industry and all over the world can expect to see thousands of exciting deals on items across all product categories, from audio technology to pro equipment and instruments, as well as hourly prize giveaways valuing over $50,000.

Last year, GearFest attracted over 125,000 people from around the globe with 16 hours of programming over the course of the 2-day digital event. Live streams generated 56,000 views on Facebook, 30,000 views on YouTube, and 147,402 views across and all GearFest pages.

GearFest 2021 will stream live on Friday, June 25th from 10:00 a.m. to 6:00 p.m. EDT and Saturday, June 26th from 10:00 a.m. to 6:00 p.m. EDT. You can stream the online event on Sweetwater’s Facebook and YouTube channels, in addition to: To view the entire GearFest lineup, go to To enter giveaways, visit

Further information from Sweetwater:

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