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David Silvernail Joins Vincent Lighting Systems

Stage Directions • Changing Roles • December 8, 2020

David Silvernail

David Silvernail has joined Vincent Lighting Systems (VLS) as the Manager of Product and eCommerce. In November 2020, Canterbury Capital (parent company of VLS) purchased assets of Production Advantage including the ProAdv.com eCommerce platform. In this newly created role, Silvernail will be responsible for all aspects of the eCommerce customer experience as well as the selection of best-in-class product offerings for our customers.

Prior to VLS, Silvernail spent over two years as the eCommerce & Product Manager with Production Advantage. David is the principal architect of the website acquired by Canterbury which is now partnered with VLS. In addition, Silvernail will be working with the sales and marketing teams at VLS to help clarify product merchandizing and campaigns.  Tom Siko, President of VLS commented, “Maintaining the customer journey for Production Advantage and VLS customers is a top objective. We are fortunate to have David on our team to help grow the wholesale product distribution business at VLS.”

Silvernail is also the owner/operator of ControlBooth.com, which is the leading online forum for discussion and help within the technical entertainment industry.

Further information from Vincent Lighting Systems: www.vls.com

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