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Group One Limited Names Wiklander and Associates New Midwestern Rep

Michael Eddy • Industry News • February 16, 2021

(L to R) Loren Wiklander, Matt Larson (Group One Ltd), and Matt Guzy pictured with a DiGiCo SD12 mixing console

Group One Limited, the Farmingdale, NY-based US distributor for a number of top professional audio and lighting brands, has tapped Wiklander and Associates to serve as its latest independent manufacturers representative for DiGiCo, KLANG, XTA and MC2. Group One Executive Vice President of Audio Matt Larson made the official announcement.

Wiklander and Associates, based in Minneapolis, is now handling the Midwestern US territories of Minnesota, North and South Dakota, and Western Wisconsin for the four pro audio brands. The firm is under the direction of President/CEO Loren Wiklander, and Product Sales Specialist Matt Guzy, in particular, will be instrumental in working with the Group One lines.

“Loren personally brings more than four decades of pro audio industry experience to his new role with us, not only as a rep, but as a fantastic mix engineer and live sound company owner, too,” says Larson. “He and his team are truly passionate about helping their clients efficiently achieve uniquely memorable audio experiences through the latest technologies, which perfectly matches what we at Group One strive to accomplish as well. We know our customers in the Midwest will be in good hands with them onboard.”

“We’re so excited to be a part of the Group One family,” Wiklander shares. “Our team brings music, people and technology together to sustain a competitive advantage for musicians and businesses of all sizes. Together, with DiGiCo and the other brands, we will unite people, processes and technology to solve the needs of our clients and partners. We love making a difference and seeing our products and services make an impact on others.”

Wiklander and Associates can be found online at www.wiklanderassociates.com
Further information from Group One Ltd.: www.g1limited.com

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