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Production Advantage to Join Forces With VLS

Stage Directions • Industry News • November 16, 2020

For years Production Advantage has been “the people behind the people, behind the show”. Vincent Lighting Systems (VLS) with this acquisition looks to maintain that relationship with Production Advantage’s customers while continuing to provide best-in-class service and support to VLS customers.

Canterbury Capital LLC today announced that it has completed the purchase of selected assets of Production Advantage, namely the ProAdv.com website. Production Advantage (PA) founded in 1991 and based in Williston, Vermont. Vincent Lighting Systems (VLS) owned by Canterbury has been engaged to manage the order fulfillment process for all customer transactions stemming from this asset purchase. To that end, VLS is supporting and expanding this cutting-edge website that will service both PA and VLS clients under the name Production Advantage powered by VLS.

Canterbury’s goal is to grow and expand ProAdv.com as a platform for equipment and supplies. Current, former, and future clients of PA and VLS will continue to receive outstanding service and support in the most simple, efficient, and transparent manner possible.

Speaking for Canterbury, Bill Groener remarked that “the entertainment industry has been severely impacted by the pandemic.  Canterbury is pleased to pair the successful national brand of Production Advantage with the superb service and support of VLS.  This is truly a ‘win/win’ as clients will receive exceptional value.”

VLS’s goal in this transition is to maintain and improve the overall experience and continue to foster foundational relationships with our customers. Through the integration of proadv.com, VLS will continue to grow, both online and through our network of customer care team members.

Ron Kline

In addition to product sales, VLS will expand our systems sales, service, and rigging integration business into the Northeast US, specifically New England and upstate New York. VLS also announces that Ron Kline, formerly the General Manager of Production Advantage will be joining the VLS team as Account Executive in the Northeast US. Based out of Burlington Vermont, Ron will champion new and existing relationships for both product sales and systems integration. Klein can be reached at rkline@vls.com or (802) 448-1688.

Tom Siko, President of VLS comments “We are excited to have Ron Kline join our team as the Account Executive for the Northeast US. Ron brings years of industry experience and deep relationships with Production Advantage customers.”

Further information from Production Advantage powered by VLS: www.proadv.com

 

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