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Take Action: Light It In Red for #RedAlertRESTART on Tuesday, September 1

Stage Directions • Industry NewsTheatre Buzz • August 31, 2020

On September 1st, 2020, #WeMakeEvents, a coalition of trade bodies, businesses, unions, and live events workers, will light up their venues, homes, and cities red in over 1,500 locations across North America to raise public and media awareness in support of the live events sector. Will you join us? Here’s a video with more information on #WeMakeEvents:

  • Live events employ over 12 million people.
  • Live events contribute over $1 trillion annually to the US economy.
  • 95% of live events have been cancelled due to COVID-19.
  • 96% of companies have cut staff and/or wages.
  • 77% of people in the live events industry have lost 100% of their income, including 97% of 1099 workers.

How to participate on 9/1
#RedAlertRESTART will only jump-start relief for the live events industry with mass participation. We need industry workers, venues, fans, and artists to all unite for the cause of saving the places we love. Scroll down for details on how you can help, whoever you are.

Please spread the word far and wide and prepare to take action on September 1.

Click here for a PDF of a state by state breakdown of Participating Venues Being Lit Red

Action Items:

Send a letter to Congress to save live events workers and the industry with the Action Network widget on the WeMakeEvents site:

Please post a red-tinted photo of your favorite live event to your social media with the following caption:

#RedAlertRESTART: the live events we love may never recover from the pandemic; we need to take action! Take 2 minutes to contact your representatives here, and post a red photo of you at your favorite event, too: #WeMakeEvents #ExtendPUA

You can turn your photo red here:

Check out the hashtag #RedAlertRESTART and share/RT images of venues and live events workers you love.

Help us get more venues lit up! Hit up your friends in the industry and ask if they’re participating. Help us spread the word and make this thing viral!

Further information from WeMakeEvents North America:

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